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Diana55 Diana55
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7 years ago
The following two statements refer to the analysis of qualitative data.

   I.    There are times when respondents do not spontaneously mention or comment
      on a topic. This may happen because they assume that the topic is so important it is
      unnecessary to mention.

   II.    There are times when respondents do not spontaneously mention or comment
      on a topic. This may happen when the topic is highly personal or sensitive.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
wrote...
#3
7 years ago
Hope you're an expert now
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