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Diana55 Diana55
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7 years ago
How many of the criteria shown below are part of the FTC's determination of advertising deception?

- The ad makes a representation, has an omission, or uses a practice that is likely  to mislead the consumer.
- The representation, omission, or practice is misleading when examined from the perspective of a reasonable consumer.
- The advertiser must admit that the advertisement has the potential to deceive.
A) 0
B) 1
C) 2
D) 3
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
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