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Samita.Brown Samita.Brown
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7 years ago
Low levels of ad awareness could be due to _____.
a.   insufficient ad frequency
b.   limited media exposure
c.   weak value proposition
d.   action not clearly specified
e.   poor media selection
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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7 years ago
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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