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goji.go goji.go
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11 years ago
Which of the following statements about advertising in magazines is TRUE?
A) Advertising in magazines is a good short-term tactical tool.
B) Advertising in magazines has a low cost.
C) Advertising in magazines reaches a high market segmentation.
D) Advertising in magazines has little competition for attention.
E) Advertising in magazines requires a short ad-purchase lead time.
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Diesel
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bbb
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11 years ago
C) Advertising in glossy magazines has other advantages such as high-quality color, long life, longer attention span, and high credibility. The disadvantages include declining readership, lots of competition for attention, high cost, and long ad-purchase lead time.
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goji.go Authorgoji.go
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11 years ago
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