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Home Q & A Board Other Fields Homework Help Business Marketing
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Consle Consle
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6 years ago
In dual-channel marketing, if the benefits sought from a product differ between the consumer and business-to-business markets, the best marketing strategy is to create separate communication messages.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
This site is awesome
ediblefruitz
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Thanks for your help!!
Fanmkreyol
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2 hours ago
Correct Slight Smile TY
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