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Sitki Sitki
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6 years ago
The basic idea behind customer relationship management is that companies can use databases to customize products and communications to customers that would result in higher sales and profits.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Sitki Author
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#2
6 years ago
Yup, correct Slight Smile
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