The basic idea behind customer relationship management is that companies can use databases to ...

Sitki

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The basic idea behind customer relationship management is that companies can use databases to ...

The basic idea behind customer relationship management is that companies can use databases to customize products and communications to customers that would result in higher sales and profits.

True or False?

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Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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Sitki Author

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6 years ago

Yup, correct Slight Smile

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