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cokierae1 cokierae1
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6 years ago
Verizon Wireless's How Sweet the Sound campaign succeeded because the company:
 
  a. Found meaningful ways to connect with the African American market
  b. Understood that the 50-plus market needs simpler phones
  c. Targeted Hispanics in a unique street campaign
  d. Recognized the LGBT consumers in its market area
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6 years ago
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