Cost/Value refers to
a. getting the best value for the money spent.
b. U.S. firms competing in the global arena.
c. the importance of cost and value at the very end of the supply chain.
d. product variety.
Question 2If your fixed costs (including marketing, advertising, R&D, depreciation, etc.) are high relative to variable costs (which include labor or unit components), the strategic objective is to
a. maximize per unit margins.
b. eliminate advertising.
c. maximize sales volume.
d. raise the price as much as possible.
Question 3Which type of question is most likely to conserve space in a questionnaire?
a. branching question
b. funnel question
c. multi-faceted question
d. multiple-grid question
Question 4What motivates consumers is important to marketers.
a. True
b. False
Indicate whether the statement is true or false
Question 5Complexity in the supply chain is caused by
a. the number of SKUs.
b. locations of customers and suppliers.
c. transportation requirements.
d. All of these answers.
Question 6Which of the following is the formula for cost-plus pricing?
a. Unit cost/(1 X)
b. Unit cost (1 X)
c. Unit cost + (1 X)
d. Unit cost (1 X)
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