According to the services theater framework, backstage and operational support in most service encounters make a strong contribution to a successful frontstage service performance.
Indicate whether the statement is true or false
Question 2In the relationship between thought and feelings, feelings are:
a. less powerful than thoughts.
b. expressed in a more primitive way than thoughts.
c. generated from the same system as thoughts.
d. slower than thoughts.
Question 3Which of the following is considered as a member of a trade channel?
a. Wholesalers
b. Household consumers
c. Government employees
d. Philanthropic groups
Question 4To enhance service delivery, the Services Marketing Pyramid Model emphasizes the need to manage all of the following technology links, EXCEPT;
a. Technology-Company Link
b. Technology-Providers Link
c. Technology-Customer Link
d. All of the listed technology links are emphasized within the Services Marketing Pyramid Model
e. None of the listed technology links are emphasized within the Services Marketing Pyramid Model
Question 5What exactly is to be done in each segment? When will the activities be started and completed? Who is responsible for these activities and outcomes? And, how much will it cost to implement? These are questions directly associated with which phase of marketing strategy for a franchise system?
a. product mix decisions
b. plans of action
c. target markets
d. threats and opportunities
Question 6The servuction framework is visual in nature, making it easier to appreciate the intricacies associated in the design and production of a service.
Indicate whether the statement is true or false
Question 7An advertiser for bubble gum attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness. Which type of message is the advertiser sending?
a. A feel-good message
b. A testimonial
c. A demonstration
d. A hard-sell message
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