It costs the average retailer two times as much money to get a new customer into its store as it does to retain a current customer.
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Question 2Ethics is a set of rules for moral human behavior.
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Question 3A one-price policy speeds the amount of time needed to complete a customer transaction.
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Question 4Lowering the lighting levels in a fashion department can actually discourage sales, because the low lighting may suggest a discount-store image.
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Question 5Customer satisfaction leads to repeat business and increased purchases.
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Question 6Various cities have passed Green River Ordinances restricting door-to-door selling.
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Question 7Most jewelry stores and automobile dealerships use the flexible pricing policy.
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Question 8Interior design can be broken into two types of elements: the finishes applied to surfaces and architectural shapes.
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Question 9If the customer's total shopping experience has met or exceeded their expectations, the customer is said to be satisfied.
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Question 10Retailers often must deal with building safety regulations that vary from state to state.
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Question 11Movies and vending machine products are common examples of items that use customary pricing.
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Question 12Ambience refers to the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.
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