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7 years ago
A mass market strategy should be used by a retailer when ________.
A) important differences exist among consumers in terms of their needs
B) consumer needs in terms of goods and services are homogeneous
C) consumer needs in terms of goods and services are so diverse that they cannot be accurately characterized
D) many small niche markets exist
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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