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7 years ago
Why is market segmentation an important variable in strategy implementation?
A) Mass production, mass distribution and mass advertising are not always required.
B) Market segmentation decisions directly affect marketing mix variables.
C) It allows a firm to operate with limited resources.
D) All company strategies require increased sales through new markets and products.
E) all of the above
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Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases


Edition: 11th
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7 years ago
I hope you have the confidence to answer the rest
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