The proposition or selling idea component of a communication brief describes the single thought that ...

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The proposition or selling idea component of a communication brief describes the single thought that ...

The proposition or selling idea component of a communication brief describes the single thought that the communication will bring to life in a provocative way.
A) True
B) False

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 136 times

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te3la Author

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7 years ago

Very grateful for this, thank you

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