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matashola matashola
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7 years ago
If 60% of the target market is exposed to a marketing communication, and 50% of that group is aware of the offering, and 70% understand the message, and 60% of that group intends to purchase, and 90% of that group actually does purchase, what is the Customer Response Index for the buying group.
a.   -1.13%
b.   1.13%
c.   11.3%
d.   90%
e.   60%
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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