Top Posters
Since Sunday
14
o
6
6
G
3
c
3
q
3
m
3
j
3
s
2
b
2
j
2
u
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
matashola matashola
wrote...
Go to Answer
Posts: 1156
Rep: 0 0
7 years ago
If 60% of the target market is exposed to a marketing communication, and 50% of that group is aware of the offering, and 70% understand the message, and 60% of that group intends to purchase, and 90% of that group actually does purchase, what is the Customer Response Index for the buying group.
a.   -1.13%
b.   1.13%
c.   11.3%
d.   90%
e.   60%
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
Read 175 times
2 Replies
Replies
Answer verified by a subject expert
D-manD-man
wrote...
#1
Posts: 401
Rep: 8 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

matashola Author
wrote...
#2
7 years ago
I'll take your word for it, thx
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1122 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 6812
  
 307
  
 327
Your Opinion
Which country would you like to visit for its food?
Votes: 261
Previous poll results: Which is the best fuel for late night cramming?