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Contesso Contesso
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7 years ago
Ads by BMW advertise it as the "ultimate driving machine" which is described as positioning based on:
A) high touch.
B) use/user.
C) attribute/benefit.
D) competition.
E) quality/price.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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ko-evolveko-evolve
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7 years ago
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Contesso Author
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7 years ago
Helped a lot
derya1234
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Yesterday
Thanks
jmelchor77
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2 hours ago
Thanks
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