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noise noise
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7 years ago
A downstream channel member appears to carry a weak brand by offering a nominal amount of stock but encourages prospective customers to purchase another brand. The downstream channel member is most likely attempting to drop the weak brand through ________.
A) overt substitution
B) discontinuation
C) bait-and-switch
D) covert conversion
E) free riding
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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#1
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7 years ago
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noise Author
wrote...

7 years ago
Good timing, thanks!
terriroberts96
wrote...

Yesterday
Thanks
hannahspillett
wrote...

2 hours ago
Thank you, thank you, thank you!
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