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lemn8 lemn8
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7 years ago
During the ________ phase of the consumer buying process, marketers emphasize ________.
A) buyers compare competing products; advertising and public relations
B) buyers seek information; sales promotion
C) buyers purchase products; sales promotion
D) consumers recognize the need to make a purchase; personal selling
E) buyers evaluate products after purchase; sales promotion
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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