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fatos fatos
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6 years ago
One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____.
 
  a. operant conditioning
  b. classical conditioning
  c. vicarious learning
  d. observational learning
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Anomander508Anomander508
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6 years ago
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