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jjj123456 jjj123456
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6 years ago
Advertisers, as well as waiters and waitresses, have found a technique for quickly increasing their trustworthiness in the eyes of an audience. It involves:
 
  (a) arguing earnestly for the virtues of their product.
  (b) saying how intelligent they think the audience is.
  (c) arguing initially against their own interests by mentioning a minor problem with their product.
  (d) saying how dependent they are on the audience.
  (e) arguing first for the virtues of their product and then mentioning a minor problem with it.
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kmscott11kmscott11
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6 years ago
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jjj123456 Author
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Thank you, thank you, thank you!
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This calls for a celebration Person Raising Both Hands in Celebration
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