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Hobigob Hobigob
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6 years ago
Why are some companies cast as villains in the court of public opinion while other companies, facing similar circumstances, are seen as heroes?
 
  What will be an ideal response?
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#1
6 years ago
In this case study, it is obvious that Ashland was sensitive to public opinion and
how its actions were being perceived. Although Exxon took steps to deal with the
Alaskan oil spill, it came across as being uncaring and unwilling to be held
accountable for its actions. In contrast, Ashland's chief executive officer was
quick to accept responsibility for his company's failures and moved very publicly
to resolve the situation. This case underlines a public relations axiom:
Perception is reality.
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