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mndcurrier mndcurrier
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6 years ago
What are the elements of a good crisis communications plan?
 
  What will be an ideal response?
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6 years ago
A good plan should develop a precise definition of what constitutes a crisis within the organization.
Everyone should be using the same terminology, and that terminology should have the same
meaning for everyone. It should identify a crisis management team, the people whose job it will be
to respond. It should identify the stakeholders. It should list the names and telephone numbers of
individuals who will need to be regularly informed. It should also identify where the response will
be coordinated and where reporters can go to get information. Finally, it needs to address employeetraining
issues. Crisis communications training should occur as a normal part of employee training.
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