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sinnopal sinnopal
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6 years ago
Identify three of the key practices about what PR practitioners see happening in successful organizations, according to the Generally Accepted Practices (GAP) study.
 
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6 years ago
(1) Invest more than the average amount (5) of the overall budget in
evaluation. (2) Work with PR agencies for strategic reasons rather than simply to have more
people to get a particular job finished. (3) Engage in highly ethical practices to build and
maintain your reputation.
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