Correlated associations note that when an associative network contains attributes that are linked in the consumer's mind, these attributes are correlated.
Indicate whether the statement is true or false
Question 2The major goal of the plant-within-a-plant-concept is to provide quicker response times to market demand.
Indicate whether the statement is true or false
Question 3Step five of the problem definition process is to select research problem(s) to be addressed. Which of the following
statements about this step is TRUE?
a. Marketing researchers should allow managers to vote on which research problems to address.
b. Marketing researchers should address every research problem that has been identified.
c. Marketing researchers should address the research problems for which they are reasonably sure they can getfavorable results.
d. Researchers should attempt to address the identified research problems regardless of the cost of obtaininginformation.
e. Researchers must carefully review each identified research problem in terms of trade-off between theinformation to be obtained versus the costs of obtaining that information.
Question 4According to categorization theory, prototype is an experimental product that is tested in the market.
Indicate whether the statement is true or false
Question 5Customers ultimately determine the type of demand, the cycle of demand, and the length of the service experience.
Indicate whether the statement is true or false
Question 6Ideas about possible research problems can come from:
a. The client during the process of clarifying the problem.
b. Exploratory research.
c. The researcher's experience.
d. All of the above.
e. None of the above.
Question 7Louis views Coke as a better example of a soft drink than Dr. Pepper; this is an example of graded structure.
Indicate whether the statement is true or false
Question 8Proposed scripts developed by grouping together events commonly mentioned by both employees and customers and then ordering those events in their sequence of occurrence is referred to as:
a. convergent scripts.
b. divergent scripts.
c. script norms.
d. one-sided script.
Question 9Step four of the process of defining the problem is to develop possible ________, a restatement of the decision
problem in research terms written from the researcher's perspective.
a. Research approaches
b. Research abstracts
c. Research problems
d. Research methods
e. Research experiments
Quick Reply
