Low-assertive individuals tend to:
A) control situations.
B) be deliberate in their communication.
C) take confrontational positions.
D) be opinionated.
E) be fast-paced.
Question 2A____________________pricing approach is most appropriate for a distinctly new product, and provides an opportunity to profitably reach market segments that are not sensitive to the high initial price.
Fill in the blank(s) with correct word
Question 3When pricing a service, the service provider should consider all of the following except _____ considerations.
A) demand
B) cost
C) customer
D) intuitive
E) product
Question 4Which of the following statements describes a reason why noncustomers do not purchase a firm's products?
A) Noncustomers have low switching costs.
B) Noncustomers have too many options to choose from.
C) Excessive distribution makes the product undesirable for noncustomers.
D) Noncustomers do not know that the firm's product exists.
E) There is so much demand for the product that it is often out-of-stock.
Question 5James has never had a motorcycle before but is planning to purchase one to replace his old bicycle. James is set to make a _____ purchasing decision.
A) strategic task
B) new task
C) functional task
D) modified task
E) straight task
Question 6Costs that support a number of activities that cannot be objectively assigned to a product on the basis of a direct physical relationship are classified as____________________costs.
Fill in the blank(s) with correct word
Question 7Consumers exchange their money, time, and effort for the bundle of benefits the service offers. Economic theory suggests that consumers will have a(n) ____ that captures the value they place on these benefits.
A) lower price threshold
B) reservation price
C) consumer surplus
D) image value
E) product value
Question 8In many buying situations, customers will buy one product because it complements another product. In these cases of __________ demand, the demand of one product depends on the demand of another product.
A) linked
B) dependent
C) quasi-
D) conjoined
E) derived
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