An emphasis on strict quality control standards is necessitated by service variability. Indicate ...

An emphasis on strict quality control standards is necessitated by service variability.
 
 Indicate whether the statement is true or false

Question 2

Simultaneous production and consumption requires that the service be done right.
 
 Indicate whether the statement is true or false

Question 3

A pure service, by definition, accompanies the sale of a physical product.
 
 Indicate whether the statement is true or false

Question 4

New-product-development efforts for existing businesses or market-development projects for the firm's present products are the outgrowth of____________________strateg ic initiatives.
 Fill in the blank(s) with correct word

Question 5

New products developed and designed to meet foreign requirements and targeted at world or nearest-neighbor export markets is enhanced by firms holding an____________________orienta tion.
 Fill in the blank(s) with correct word

Question 6

Marketing____________________ is the fit between the needs of the project and the firm's resources and skills in marketing.
 Fill in the blank(s) with correct word