Concerning international strategy, a firm that concentrates manufacturing and support activities in one country but gives local marketing subsidiaries significant latitude in each region of the world is following which type of international strategy?
A) a country-centered strategy
B) an export-based strategy
C) a purest global strategy
D) a segmented international strategy
E) a coordinated international strategy
Question 2The type of international strategy that concentrates as many activities as possible in one country, serves the world market from the home base, and closely coordinates those activities that must be performed near the buyer (for example, service) is referred to as:
A) a country-centered strategy.
B) an export-based strategy.
C) a purest global strategy.
D) a segmented international strategy.
E) a coordinated international strategy.
Question 3In _____, firms pursue separate strategies in each of their foreign markets-competition in each country is essentially independent of competition in other countries.
A) a multidomestic industry
B) a differentiated industry
C) a global industry
D) an export-based industry
E) a coordinated industry
Question 4_____ is one in which a firm's competitive position in one country is significantly influenced by its position in other countries.
A) A multidomestic industry
B) A differentiated industry
C) A global industry
D) An export-based industry
E) A coordinated industry
Question 5When a firm seeks competitive advantage with strategic choices that are highly integrated across countries (for example, a standardized core product that requires minimal local adaptation across country-markets), this describes:
A) a multidomestic strategy.
B) a differentiated strategy.
C) a global strategy.
D) an export-based strategy.
E) a coordinated strategy.
Question 6Multinational firms have traditionally managed operations outside their home country with an approach that permits individual subsidiaries to compete independently in different country-markets. Here each subsidiary resembles a strategic business unit that is expected to contribute earnings and growth to the organization. This describes:
A) a multidomestic strategy.
B) a differentiated strategy.
C) a global strategy.
D) an export-based strategy.
E) a coordinated strategy.
Question 7Consider this position: If you run a pharmaceutical company with a good product to distribute in Japan but have no sales force to do it, find someone in Japan who also has a good product but no sales force in your country. Why not join forces to maximize contribution to each other's fixed costs? This describes the logic of:
A) a joint venture.
B) exporting.
C) franchising.
D) importing.
E) global marketing.
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