A method of facilitating product awareness that is not featured in the New Product Adoption Model ...

A method of facilitating product awareness that is not featured in the New Product Adoption Model is:
 a. personal selling.
 b. samples and coupons.
 c. word of mouth.
 d. trade shows.

Question 2

The collection of related expressions, gestures, and movements combining to form nonverbal messaged are called nonverbal clusters.
 
 Indicate whether the statement is true or false

Question 3

A homebuilding corporation is trying to inform the public about the benefits of building a home versus buying. Which public relations method would be most effective in conveying this information?
 a. product release
 b. feature article
 c. executive statement release
 d. customized event

Question 4

By varying the loudness and intensity of their voice, salespeople can improve their communication effectiveness.
 
 Indicate whether the statement is true or false

Question 5

When implementing an anti-rumor campaign, a company should complete all of the following steps EXCEPT:
 a. go slowly and methodically before presenting a statement to the public.
 b. emphasize that the rumor is untrue and unfair.
 c. select a credible spokesperson to deliver the message on the company's behalf.
 d. choose an appropriate outlet for delivering the anti-rumor message.

Question 6

The pitch of a salesperson's voice often affects his/her credibility with buyers.
 
 Indicate whether the statement is true or false

Question 7

If Toyota needs to refute negative publicity regarding one of their vehicles, how should the company utilize the Internet, if at all?
 a. Ignore the issue completely to avoid feeding the flame of negative publicity.
 b. Not enough people use the Internet, so the company should concentrate on traditional media outlets.
 c. Address the issue on the company Web site only since customers will visit favorite sites on their own.
 d. Purchase banner ads on popular Web sites and link to relevant information and executive statements.

Question 8

The rate at which a person speaks often affects how others will perceive him/her.
 
 Indicate whether the statement is true or false

Question 9

Exxon Corporation would like to comment on issues regarding gas prices, industry developments and environmental concerns. Which form of PR should the company use to address the public?
 a. feature article
 b. product release
 c. executive-statement release
 d. cause-related marketing

Question 10

The term Proxemics refers to the issue of personal distance.
 
 Indicate whether the statement is true or false