The most common compensation method today for ad agencies has become:
a. the 15 compensation system.
b. labor-based fee system.
c. performance-based programs.
d. flat-fee system.
Question 2Building long-term, mutually satisfying relationships with customers requires salespeople to be:
a. Trustworthy
b. Likeable
c. Candid
d. Dependable
e. All of the above
Question 3Coding is the process of assigning a numerical score or other character symbol to previously edited data.
Indicate whether the statement is true or false
Question 4The ad for the new Swiffer mini-vacuum shows a mother cleaning up after small children and then removing the sticky pad after she is done and throwing it in the garbage. Because this ad is describing a product that has never been used before, it is an example of influencing:
a. primary demand.
b. brand switching.
c. usage expansion advertising.
d. the salience of the brand.
Question 5Which of the following is not recognized as a trust builder?
a. Customer orientation
b. Competence
c. Dependability
d. Candor
e. All of the are recognized as trust builders
Question 6Missing data that follow a random pattern are less problematic than missing values that display some systematic pattern.
Indicate whether the statement is true or false
Question 7Quaker Oats Squares is a brand of breakfast cereal. A recent ad shows people enjoying Quaker Oats Squares any time, putting them in bags for snacks to take to work, or eating them out of a bowl at night when they are relaxing and watching TV. This ad is an example of:
a. usage expansion advertising.
b. primary and secondary demand.
c. usage switching advertising.
d. purpose expansion advertising.