The most common compensation method today for ad agencies has become:

The most common compensation method today for ad agencies has become:
 a. the 15 compensation system.
 b. labor-based fee system.
 c. performance-based programs.
 d. flat-fee system.

Question 2

Building long-term, mutually satisfying relationships with customers requires salespeople to be:
 a. Trustworthy
  b. Likeable
  c. Candid
  d. Dependable
  e. All of the above

Question 3

Coding is the process of assigning a numerical score or other character symbol to previously edited data.
 
 Indicate whether the statement is true or false

Question 4

The ad for the new Swiffer mini-vacuum shows a mother cleaning up after small children and then removing the sticky pad after she is done and throwing it in the garbage. Because this ad is describing a product that has never been used before, it is an example of influencing:
 a. primary demand.
 b. brand switching.
 c. usage expansion advertising.
 d. the salience of the brand.

Question 5

Which of the following is not recognized as a trust builder?
 a. Customer orientation
  b. Competence
  c. Dependability
  d. Candor
  e. All of the are recognized as trust builders

Question 6

Missing data that follow a random pattern are less problematic than missing values that display some systematic pattern.
 
 Indicate whether the statement is true or false

Question 7

Quaker Oats Squares is a brand of breakfast cereal. A recent ad shows people enjoying Quaker Oats Squares any time, putting them in bags for snacks to take to work, or eating them out of a bowl at night when they are relaxing and watching TV. This ad is an example of:
 a. usage expansion advertising.
 b. primary and secondary demand.
 c. usage switching advertising.
 d. purpose expansion advertising.