The most common advertising agency compensation method today is an outcome- or performance-based program, used by 61 percent of advertisers.
a. True
b. False
Indicate whether the statement is true or false
Question 2Price-off promotions create problems for retailers, causing them to dislike this type of promotion.
a. True
b. False
Indicate whether the statement is true or false
Question 3Historically, advertising agencies charged a standard commission of 20 percent of the gross amount of media billings.
a. True
b. False
Indicate whether the statement is true or false
Question 4Price-offs cannot reverse a downward sales trend.
a. True
b. False
Indicate whether the statement is true or false
Question 5Management supervisors in a full-service agency are involved in tactical decision making and day-to-day contact with brand managers and other client personnel.
a. True
b. False
Indicate whether the statement is true or false
Question 6Price-off promotions are also called cents-off.
a. True
b. False
Indicate whether the statement is true or false
Question 7Account management provides the mechanism to link the agency with the client.
a. True
b. False
Indicate whether the statement is true or false
Question 8Price-off promotions are effective when the marketer's objective is to reward present brand users.
a. True
b. False
Indicate whether the statement is true or false
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