Drivers are aware that cameras are used to monitor drivers running red lights. The cameras are ...

Drivers are aware that cameras are used to monitor drivers running red lights. The cameras are mounted at busy intersections and can be seen easily by drivers. Which type of observation is this?
 a. visible observation
 b. latent observation
 c. obtrusive observation
 d. unambiguous observation

Question 2

With each of the Toy Story movies, Disney has provided a promotional toy to Burger King which the fast food franchise then distributes to the consumer through its kids meals. Why would Burger King get involved in such a trade promotion?
 a. To increase order size
 b. To encourage cooperation with consumer-market sales promotions
 c. To obtain initial distribution
 d. To increase store traffic

Question 3

The price negotiation process commonly experienced by government and institutional entities is known as:
 a. competitive bidding.
 b. decentralized buying.
 c. collective bargaining.
 d. systems integration.

Question 4

Which phenomenon is being observed when a researcher measures how long customers have to wait before receiving their food in a restaurant?
 a. verbal behavior
 b. physiological reactions
 c. temporal patterns
 d. spatial relations

Question 5

What type of out-of-home advertising is considered by consumers to be somewhat annoying, but research has shown that 63 percent of consumers actually don't mind seeing when engaged in an activity?
 a. cinema
 b. transit
 c. directory
 d. aerial

Question 6

When a firm undertakes systems integration and designates a major trade industry supplier as the systems integrator, that supplier is known as the:
 a. category captain.
 b. purchasing coordinator.
 c. division leader.
 d. supply chain manager.

Question 7

A psychogalvanometer measures involuntary changes in the electrical resistance of the skin.
 
 Indicate whether the statement is true or false

Question 8

Riding the Boards, an activity where companies send individuals to the proposed site of the billboard to see if it is desirable, is considered to be one of the drawbacks of billboard advertising because it is a huge investment of time and money.
 
 Indicate whether the statement is true or false

Question 9

Which of the following statements describe the advantage of outsourcing?
 a. It leads to lower-than-anticipated cost savings.
 b. It raises concerns over proprietary technology.
 c. It helps to improve the quality and speed of software maintenance and development.
 d. It increases the risk of losing touch with customers.

Question 10

A mechanical device used to observe and record changes in the diameter of a subject's pupils is called an eye-tracking monitor.
 
 Indicate whether the statement is true or false