Consumer-market sales promotion uses a variety of ways to motivate individuals to purchase or, at the very least, conduct trial usage of a product including point-of-purchase displays, incentives, and allowances.
Indicate whether the statement is true or false
Question 2________ refers to the thought process involved in a purchase decision when a product is unique or difficult to categorize.
a. Research analysis
b. Extensive purchase analysis
c. Evoked-set purchase analysis
d. Extended problem solving
Question 3A distortion of measurement resulting from the cognitive behavior or actions of the witnessing observer is called observer bias.
Indicate whether the statement is true or false
Question 4An interstitial, or splash screen, appears on a site after a page has been requested but before it has loaded. What is this a type of?
a. Banner ads
b. Pop-up ads
c. Sponsorship
d. Rich media
Question 5Anxiety arising out of dissatisfaction after a recent purchase is called:
a. post purchase regret.
b. cognitive dissonance.
c. product reevaluation.
d. purchase rejection.
Question 6The amount of time it takes to make a choice between two alternatives, used as a measure of the strength of preference, is called response interval.
Indicate whether the statement is true or false
Question 7Advanta Pro, a new health supplement, has decided that the Internet will be the company's advertising medium of choice. The Internet can change its campaign as quickly as it can change the website, it can provide as much information as possible, and it allows consumers to access their information 24/7/365 . Advanta Pro has chosen the Internet because of its _____.
a. deliverability, flexibility, and reach
b. integration
c. target market selectivity
d. interactivity
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