The makers of Rosetta Stone software would like to reach a narrowly defined target audience. To do so, they should select prime time network television as the media to reach such an audience.
Indicate whether the statement is true or false
Question 2Which of the following is a marketing research supplier that provides standardized information for many clients in return for a fee?
a. research generalist
b. standardized research service
c. syndicated service
d. contractual research service
Question 3Promotion agencies include event-planning agencies, design firms, public relations firms, and direct marketing agencies.
Indicate whether the statement is true or false
Question 4Which of the following is an advantage of conducting research in-house?
a. fresh perspective
b. secret process
c. more objectivity
d. special expertise
Question 5Digital/Interactive agencies looking to expand their market share may benefit by looking to China with its 338 million Internet users and 1 billion mobile phones.
Indicate whether the statement is true or false
Question 6A potential conflict of interest results when one researcher works for two competing companies.
Indicate whether the statement is true or false
Question 7Full-service agencies are typically large organizations that employ hundreds, if not thousands, of individuals and serve large national and international clients.
Indicate whether the statement is true or false
Question 8Research conducted to bolster a point of view and satisfy needs other than gathering information for marketing decisions is called pseudo-research.
Indicate whether the statement is true or false
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