A research supplier who designs a marketing research study that is tailored specifically to the needs of the client is using a(n) ____________________ research study.
Fill in the blank(s) with correct word
Question 2What are our brand associations? is a question about
a. products.
b. price.
c. promotions.
d. people.
Question 3The mathematical way of further simplifying factor results that involves new reference axes for a set of variables is called ____.
a. factor loading
b. factor reduction
c. factor rotation
d. factor analysis
Question 4A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation) is called a(n) ____________________ research service.
Fill in the blank(s) with correct word
Question 5Are we high-end or basic? is a question about
a. products.
b. price.
c. promotions.
d. people.
Question 6In cluster analysis, the researcher wants clusters to have high ____ within-clusters and high between-cluster ____.
a. independence; dependence
b. significance; insignificance
c. heterogeneity; homogeneity
d. homogeneity; heterogeneity
Question 7A marketing research supplier that provides standardized information for many different clients (such as different automobile manufacturers) is known as a(n) ____________________ research service.
Fill in the blank(s) with correct word
Question 8Will we use more pull or push? is a question about
a. product.
b. price.
c. promotion.
d. place.
Question 9A researcher has 57 variables in a large dataset and wishes to summarize the information from them into a reduced set of variables. Which multivariate technique should be used?
a. factor analysis
b. multidimensional scaling
c. logit analysis
d. regression analysis
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