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BUDDA2222 BUDDA2222
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6 years ago
Which step comes first in developing a marketing strategy?
 a. analyzing firm performance
  b. identifying and evaluating market opportunities
  c. selecting target markets
  d. planning and implementing a marketing mix

Question 2

Every marketing decision should be based on facts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The square of the correlation coefficient indicates the part of the total variance of Y that can be accounted for by X.
 
 Indicate whether the statement is true or false

Question 4

Generally, it is better to use the same __________ worldwide if possible.
 a. brand name
  b. advertisement
  c. price
  d. store brand

Question 5

Which step comes last in developing a marketing strategy?
 a. analyzing firm performance
  b. identifying and evaluating market opportunities
  c. selecting target markets
  d. planning and implementing a marketing mix

Question 6

Explain the concept of customer lifetime value.
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subinbhusal2479subinbhusal2479
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6 years ago
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BUDDA2222 Author
wrote...
6 years ago
Ready for finals
wrote...
6 years ago
Good luck my friend!
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