In regression analysis, the symbol X is commonly used for the ____ variable, and the symbol Y is ...

In regression analysis, the symbol X is commonly used for the ____ variable, and the symbol Y is commonly used for the ____ variable.
 a. dependent; moderating
  b. independent; dependent
  c. dependent; independent
  d. independent; moderating

Question 2

Which of the following combinations should be avoided?
 a. low price and low quality
  b. high price and high quality
  c. heavy promotion and low (exclusive) availability
  d. heavy promotion and high availability

Question 3

Software tools related to the movement of goods across the supply chain are lumped together in a general category called transportation management systems (TMS)
 
 Indicate whether the statement is true or false

Question 4

Joe has his own small business. He doesn't have the budget to advertise on huge national sporting events. What is a good alternative place for him to advertise?
 a. national newspapers
  b. CNN
  c. magazines and websites that his target audience visit
  d. any local TV station

Question 5

When the on-time performance of airlines is used to predict the number of customer complaints in a regression equation, on-time performance is the ____ variable and the number of customer complaints is the ____ variable.
 a. independent; dependent
  b. dependent; dependent
  c. dependent; independent
  d. independent; predictor

Question 6

If a company promotes broadly and heavily, it is probably looking to
 a. create a niche market.
  b. offer low prices.
  c. move a lot of merchandise.
  d. distribute through selective channels.

Question 7

A key requirement for service quality monitoring is information.
 
 Indicate whether the statement is true or false