What are the similarities between the CPFR and S&OP processes? What are the differences?
Question 2Company X is trying to increase awareness and positive attitudes about a new brand. Company X should use a humorous ad instead of a non-comparative ad.
a. True
b. False
Indicate whether the statement is true or false
Question 3If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.
a. 30 percent and 40 percent
b. 32 percent and 38 percent
c. 28 percent and 42 percent
d. 20 percent and 30 percent
Question 4Targeting should not use a top-down vision of corporate strategy, but rather, only a bottom-up data-informed approach on segment size and profitability.
a. True
b. False
Indicate whether the statement is true or false
Question 5What are some of the logistical problems that may arise when supply and demand for a product are not aligned properly? What are some of the methods used to soften the effects of this imbalance?
Question 6Hey I heard that's a really good movie. Let's go see it tonight, Kyle suggested. Where did you hear that? Marta asked. Kyle thought for a second and shrugged. I don't remember, but it's supposed to be good. This is an example of the sleeper effect.
a. True
b. False
Indicate whether the statement is true or false
Question 7If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately ____.
a. 44.37 and 51.63
b. 46.12 and 49.88
c. 47.88 and 48.12
d. 40.0 and 50.0
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