An important form of international channel support these days is global outsourcing.
a. True
b. False
Indicate whether the statement is true or false
Question 2The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands. Which type of sampling procedure is being used?
a. systematic sample
b. quota sample
c. area sample
d. multistage sample
Question 3Segments become more homogeneous as they increase in size.
a. True
b. False
Indicate whether the statement is true or false
Question 4In the Execute Sourcing Strategy step, the most important thing is to
a. appoint the sourcing committee members from the affected groups.
b. choose a supplier or suppliers, depending on the objectives of the sourcing decision.
c. verify which vendors are either TQM or ISO 9000.
d. determine which vendors have the lowest prices.
Question 5Wanting to please the customer but being unable to do so is an example of role conflict.
a. True
b. False
Indicate whether the statement is true or false
Question 6A marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is typical of the composition of the target market for a new product nationally. The vice president is asking for a(n) ____.
a. judgment sample
b. area sample
c. cluster sample
d. convenience sample
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