As the dollar value of a product increases, packaging costs will:
a. Increase
b. Decrease
c. Stay the same
d. Can't be determined
Question 2The point of __________ is to get companies to think about the broader market, rather than only optimizing their own needs. This can avoid price wars.
a. conjoint analysis
b. game theory
c. elasticity
d. competition
Question 3List the key decisions that researchers must make in their questionnaire design.
Question 4The promotion for a high-involvement purchase will have a lot more __________ associated with it.
a. brand names
b. information
c. noise
d. pictures
Question 5The inverse relationship that exists between the cost of lost sales and inventory costs is the inventory effect.
Indicate whether the statement is true or false
Question 6Marketers frequently use __________ to try to estimate the likely results of various actions, most frequently price cuts and competitive response.
a. strategies
b. promotions
c. competition
d. game theory
Question 7The process of taking a questionnaire that has previously been translated from one language to another and then having it translated to the initial language by a second, independent translator is called ____________________.
Fill in the blank(s) with correct word
Question 8Which products need to be widely available so the customer can pick them up without much thought?
a. all products
b. medium-involvement products
c. low-involvement products
d. high-involvement products
Question 9To hold down distribution cost, the lowest cost carrier should always be used.
Indicate whether the statement is true or false
Question 10Ashton wants to generate interest in the new branch of his hobby stores that is opening next week. He plans to offer temporary price cuts and issue coupons. This practice is referred to as
a. price promotion.
b. price sensitivity.
c. price discrimination.
d. price instability.