When a blanket rate structure is used, which factor is eliminated as a locational determinant?
a. labor rate
b. transportation rate
c. raw material sources
d. market sources
Question 2The most stunning demographic trend in America and Western Europe is that the population is becoming
a. older.
b. less educated.
c. more wealthy.
d. more concerned about the environment.
Question 3One reason marketers translate their efforts into dollars is to
a. reduce the importance of marketing expenses.
b. make business decisions with the company's executives.
c. be able to direct sales.
d. communicate with customers.
Question 4What is the effect of tapering rates on facility location?
a. pushes the raw materials sources toward the location
b. pulls the facility toward the location
c. pulls the location toward the source or the market
d. makes the optimum location at the midpoint between raw material sources and the marketplace
Question 5There is less risk with __________ new products than with __________ new products.
a. inexpensive, expensive
b. expensive, inexpensive
c. incrementally, really
d. really, incrementally
Question 6What is one of the largest factors stressing out marketers these days?
a. the pressure to increase stock price
b. the pressure to prove they are valuable
c. the pressure to show results
d. the pressure to produce more money than R&D
Question 7Which is correct regarding the transit privilege?
a. it results in only an end point, either an origin or destination, being the optimum location
b. it magnifies those geographic disadvantages that companies associate with a producer's location
c. it permits the shipper to stop the shipment in transit and physically change the product's characteristic
d. it is normally available for any location and commodity
Question 8Which growth strategy is the toughest?
a. market penetration
b. product development
c. market development
d. diversification
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