Why do accounting and finance need to acknowledge the importance of marketing?
a. because marketing generates sales
b. because the CEOs do
c. because marketing generates buzz
d. because a monopoly is the only way to make a profit
Question 2Which is correct regarding tapering rates?
a. the principle is based on the carrier's ability to spread certain fixed shipment costs over a greater number of miles
b. transportation rates increase with distance directly in proportion to the distance
c. in a one-source, one-market situation, the impact of the tapering rate will be to pull the location toward a point midway between the source and the market
d. uses transportation simplifications to recommend facility locations
Question 3ABC Co wants to grow through innovation. It has modified several of its products and developed two new products for its customers. Which strategy is ABC Co using?
a. market penetration
b. product development
c. market development
d. diversification
Question 4Application of the grid technique to the location of a city warehouse
a. is no different from applying it in any other situation.
b. incorporates a blanket rate structure that applies the same rate from an origin to any point within the city or commercial zone.
c. considers the costs of moving raw materials into the facility, and moving finished goods to the customers.
d. accounts for information like highway access and facility availability within the grid coordinates.
Question 5Due to marketing's success in business, what do management gurus think about marketing's role in a company?
a. They think its role is to direct sales.
b. It takes no special skill to be a good marketer anymore.
c. It is a way to think about business.
d. It is not needed.
Question 6Amos does not want to find new customers or create new products. Instead, he is opening more stores and improving the marketing mixmore intriguing advertising, better pricing, better reward program, better in-store service, better store ambience, etc. What strategy is he using?
a. market penetration
b. product development
c. market development
d. diversification
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