Results can be measured for a number of marketing activities.
a. True
b. False
Indicate whether the statement is true or false
Question 2The process of developing new products depends first on a company's
a. bottom line.
b. size.
c. location.
d. culture.
Question 3R&D people don't understand marketing because they are too concerned with making the latest and greatest invention.
a. True
b. False
Indicate whether the statement is true or false
Question 4One marketing trend is the growing concern for environmental and corporate social responsibility.
a. True
b. False
Indicate whether the statement is true or false
Question 5Many management gurus believe that marketing has succeeded so well that it shouldn't be a function in an organization anymore.
a. True
b. False
Indicate whether the statement is true or false
Question 6The first to market is often the first to fail.
a. True
b. False
Indicate whether the statement is true or false
Question 7Marketing shows the evolution of markets. This is the change from an industry just having production and sales to having true relationships with its customers.
a. True
b. False
Indicate whether the statement is true or false
Question 8Consumer acceptance tends to be higher when a new product is not overly complex or has a user-friendly interface.
a. True
b. False
Indicate whether the statement is true or false
Question 9Direct-to-consumer ads are not used to market pharmaceutical drugs because it is unlikely patients will ask their doctor for a particular brand name.
a. True
b. False
Indicate whether the statement is true or false
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