Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.
Question 2All offers are a form of sales promotion.
a. True
b. False
Indicate whether the statement is true or false
Question 3Expanded permission marketing is necessary in the mobile marketing environment because:
a. government regulations establish the kind of permissions that are necessary.
b. mobile customers want control over how much information they receive and when.
c. it is required by geographical location software.
Question 4The combined effects of advertising and display interact ____ in regards to a dealt brand's retail sales.
a. negatively
b. positively
c. minimally
d. inelastically
e. elastically
Question 5A recall loss error results from the fact that most people remember an event as having occurred more recently than it did.
a. True
b. False
Indicate whether the statement is true or false
Question 6Information-driven marketing can be thought of as a process that permits interactions, transactions, personalization, and customization.
a. True
b. False
Indicate whether the statement is true or false
Question 7________ is one of the strategic drivers of mobile marketing.
a. Advertising
b. 1-click payment mechanisms
c. Decrease in consumer concern about the privacy and security of their personal data
Question 8For brands holding larger market shares, the deal-elasticity coefficient generally is ____ it is for smaller-share brands.
a. smaller than
b. larger than
c. the same as
d. twice than
e. four times than
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