Which of the following is TRUE?

Which of the following is TRUE?
 a. A double-barreled question combines two questions into one and thereby creates confusion for the respondent.
  b. It is extremely important that the first few questions on a questionnaire be simple, interesting, and in no way threatening to the respondents.
  c. Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important.
  d. Both a and b are correct.
  e. a, b, and c are correct.

Question 2

Which of the following is true about cloud-based supply chain management systems?
 a. Cloud systems are more scalable than installed software but take longer to get up and running.
  b. Cloud systems are time- and cost-effective for small firms implementing SCM systems for the first time.
  c. The benefits of migrating to a cloud system are dwarfed by the costs of transitioning away from a legacy ERP system.
  d. All of these are correct.

Question 3

Panel data allows marketers to obtain Internet usage data from identified users.
 
 Indicate whether the statement is true or false

Question 4

The balance of power began shifting from manufacturers to retailers when network television dipped in effectiveneess as an advertising medium and, especially, with the ____.
 a. shortening of distribution channels
  b. growth of internet marketing
  c. use of EDLP
  d. advent of optical scanning equipment
  e. development of mega-stores

Question 5

Which of the following is TRUE?
 a. An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time.
  b. Item nonresponse is the group of respondents who refuse to participate in the survey being con-ducted.
  c. Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire.
  d. Both a and b are correct.
  e. a, b, and c are correct.

Question 6

Service-centered dominant logic includes which of the following concepts?
 a. Services are a key component of modern economic systems.
  b. Customers are always co-creators of value.
  c. Services are distinct from tangible goods.
  d. The value of a service is not determined by the beneficiary.

Question 7

Tagged pages and cookies work together to produce useful metrics for the marketer.
 
 Indicate whether the statement is true or false

Question 8

Which of the following statements is true?
 a. Push and pull strategies are mutually exclusive.
  b. There has been a shift from a primarily push promotion strategy to a primarily pull strategy on the part of manufacturers.
  c. There has been a shift from a primarily pull promotion strategy to a primarily push strategy on the part of manufacturers.
  d. Push strategies are targeted to consumers.
  e. Pull strategies are targeted to the trade.

Question 9

Order bias refers to the
 a. potential for responses to be affected by the sequence in which the response alternatives are presented.
  b. tendency of individuals to order their thoughts in a chronological manner.
  c. desire of individuals to live in an ordered world.
  d. tendency of respondents to follow literally the instructions given by an interviewer.
  e. tendency of respondents to complete questions in the order they are presented by an interviewer.