Which of the following is TRUE?
a. A double-barreled question is one that calls for two responses and thereby creates confusion for the respondent.
b. It is extremely important that the first few questions on a questionnaire be simple, interesting, and in no way threatening to the respondents.
c. Opinion questions are typically good openers for a questionnaire because people like to feel their opinion is important.
d. Both a and b.
e. a, b, and c.
Question 2Which of the following is TRUE?
a. An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time.
b. Item nonresponse is the group of respondents who refuse to participate in the survey being conducted.
c. Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire.
d. Both a and b.
e. a, b, and c.
Question 3Order bias refers to the
a. potential for responses to be affected by the sequence in which the alternatives are presented.
b. tendency of individuals to order their thoughts in a chronological manner.
c. desire of individuals to live in an ordered world..
d. tendency of respondents to follow literally the instructions given by an interviewer.
e. tendency of respondents to complete questions in the order they are presented by an interviewer.
Question 4What is wrong with this question?
What is your annual income? (please check)
___ 10,000 25,000
___ 25,000 40,000
___ 40,000 55,000
___ 55,000 70,000
a. The categories are not of equal ranges.
b. The alternatives are not realistic.
c. The categories are not mutually exclusive.
d. The categories are too broad.
e. The categories are too narrow.
Question 5The best way to insure that the response categories offered in a multichotomous question are exhaustive is to
a. provide an other category.
b. provide a space for respondents to write in their answer, such as e. __________..
c. use at least ten categories.
d. use at least fifteen categories.
e. do extensive prior research before formulating the response categories.
Question 6The use of a no opinion option in multichotomous questions is
a. ineffectual, individuals will always express an opinion.
b. recommended by all leading authorities on questionnaire design.
c. not recommended since it allows individuals to take the easy way out.
d. a matter of controversy among researchers.
e. not likely to affect the results of the survey.
Question 7Multichotomous questions
a. increase coding time for a questionnaire.
b. do not permit individuals to elaborate their true position.
c. are often used to begin a questionnaire.
d. allow respondents to elaborate their position.
e. can only be used for demographic information.
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