If a respondent says his income is Over 100,000 per annum when, in fact, it is 50,000 per annum, the ...

If a respondent says his income is Over 100,000 per annum when, in fact, it is 50,000 per annum, the difference between the true and actual measurement of income in this case could be said to be LACK of
 a. reliability.
  b. validity.
  c. Both a and b correct.
  d. Neither a nor b are correct.
  e. nominal scaling.

Question 2

There is little room for growth in mobile or broadband in developing countries.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

________ is the result of analysis and segmentation by customer value.
 a. Proactive customer service
  b. Automated customer service
  c. Differentiated customer service

Question 4

Sales promotion can permanently stop an established brand's declining sales trend.
 
 Indicate whether the statement is true or false

Question 5

A question that asks How much you would be willing to pay in annual premium for a 100,000 home insurance policy in the following way: Check appropriate category____ < 25 per month/____ 26 to 40 month/____ 41 to 55 month/____ > 55 per month would be scaled as a(n)
 a. nominal scale.
  b. ordinal scale.
  c. interval scale.
  d. ratio scale.
  e. Likert scale.

Question 6

Digital disruption occurs when new digital technologies affect the value proposition of existing goods and services.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Which of the following is not a true statement about providing customer service in social media?
 a. Customer service in social media only works for high technology firms.
  b. Social platforms must be monitored consistency to identify customer problems.
  c. Providing customer service in social media requires a considerable amount of employee time.

Question 8

Sales promotion can provide consumers with a compelling, long-term reason to continue purchasing a brand.
 
 Indicate whether the statement is true or false