We can only call it social media marketing if:

We can only call it social media marketing if:
 a. it leads to achieving business and marketing goals.
  b. users actively share the content.
  c. it brings in many Facebook fans and Twitter followers.

Question 2

In copy testing, a valid test is one that ____.
 a. yields consistent results each time an ad is tested
  b. is predictive of marketplace performance
  c. can be used in many different situations
  d. uses a heterogeneous sample
  e. is conducted with a nonprobability sample

Question 3

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?
 a. Measures the direction of the subject's feeling
  b. Relatively less time consuming to use
  c. Requires sophisticated computer equipment
  d. Relatively less expensive to use
  e. Does not require physical connection to the subject

Question 4

The difference between marketing research and promotion research is that promotion research focuses on the placement of promotion materials.
 
 Indicate whether the statement is true or false

Question 5

Social media marketing campaigns:
 a. can be designed to go viral.
  b. need to be developed with a specific target market in mind.
  c. are impossible to measure.

Question 6

Message research has historically focused excessively on the ____ aspect of human behavior and given insufficient attention to ____ aspects.
 a. hedonic/functional
  b. central/peripheral
  c. rational/emotional
  d. motivational/perceptual
  e. personality/situational

Question 7

Which of the following is used to assess the emotional intensity in a subject's responses by measuring relative vibration frequency of the subject's oral response?
 a. Galvanometer
  b. People meter
  c. Voice-pitch analysis
  d. Response latency
  e. Eye camera

Question 8

Discuss the affect of Sales Force Automation (SFA) and the Internet on the personal selling function. How can these tools help the salesperson and the customer? Are they any drawbacks to these tools?

Question 9

It is important for marketers to follow the eyeballs because:
 a. marketers need their content to be placed in media that customers frequent.
  b. advertisers are looking for media that reach target markets.
  c. both of the above.