Gallup & Robinson provides recall testing of advertisements placed in televised media. Indicate ...

Gallup & Robinson provides recall testing of advertisements placed in televised media.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?
 a. Accuracy
  b. Cost
  c. Speed
  d. Versatility
  e. They are all advantages of the communication method

Question 3

selling is the type of selling where customers rely heavily on the salesperson for technical information, advice, and service.
 a. Creative
  b. Detail
  c. Order taking
  d. System

Question 4

________ is the set of techniques designed to make web pages rank highly on search engine result pages.
 a. SAS
  b. SEO
  c. SEM

Question 5

Bruzzone testing provides a valid prediction of actual marketplace performance along with being relatively inexpensive compared with other copytesting methods.
 
 Indicate whether the statement is true or false

Question 6

Which of the following is an example of the communication method of obtaining data?
 a. The researcher classifies people into social class strata by personally rating the furniture in their homes via on-site visits.
  b. A researcher infers people's reactions to a product display by noting how long they stand in front of it.
  c. A researcher assesses the popularity of various museum exhibits by noting tile wear in front of each exhibit.
  d. A researcher measures consumer attitudes by means of subjects' responses to a questionnaire.
  e. A researcher notes the gender and race of each person making a purchase during a special sale.

Question 7

Jim visits his local department store and after finding the pants and shirt he wants has his sale rung up by a pleasant selling association who asks him Did you find everything you needed? This is an example of
 a. missionary salesperson.
  b. detail salesperson.
  c. inside order taker.
  d. system selling.

Question 8

A search engine determines rank on its results pages by:
 a. vote of its users.
  b. secret algorithms.
  c. open source algorithms.

Question 9

The Bruzzone Research Company provides advertisers with a test of consumer recognition of radio advertisements.
 
 Indicate whether the statement is true or false