Suppliers of industrial goods advertise most heavily in a. catalogs. b. trade publications. c. ...

Suppliers of industrial goods advertise most heavily in
a. catalogs.
b. trade publications.
c. academic journals.
d. newspapers.
e. industrial magazines.

Question 2

Two of the basic forms of sales promotion are ____ sales promotion and ____ sales promotion.
a. sales force; consumer-market c. sales forces; trade-market
b. trade-market; consumer-market d. short-term oriented; long-term oriented

Question 3

Hedonic needs are satisfied when messages supply relevant facts and figures.

Indicate whether the statement is true or false

Question 4

Important characteristics of a direct-response offer include:
a. incentive to encourage action.
b. a call to action.
c. both of the above.

Question 5

A great deal of commercial information is available for marketers to assess advertising exposure and effectiveness. Services have evolved to measure consumer exposure to which of the following media types?
a. Television and radio
b. Print media
c. Internet
d. All of these are correct.
e. Only a and c are correct.

Question 6

Transit advertising works best for building or maintaining brand awareness.

Indicate whether the statement is true or false

Question 7

Involuntary attention requires little or no effort on the part of a receiver.

Indicate whether the statement is true or false

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Suppliers of industrial goods advertise most heavily in a. catalogs. b. trade publications. c. ...

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